[{"data":1,"prerenderedAt":103},["ShallowReactive",2],{"projet-altos-diadelosmuertos-halloweenagency":3},{"id":4,"uid":5,"url":6,"type":7,"href":8,"tags":9,"first_publication_date":12,"last_publication_date":13,"slugs":14,"linked_documents":16,"lang":17,"alternate_languages":18,"data":19},"airayRUAAC8AT0Kj","altos-diadelosmuertos-halloweenagency",null,"projet","https:\u002F\u002Fhalloween-agency.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=atdh-BIAACwA3peu&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22airayRUAAC8AT0Kj%22%29+%5D%5D",[10,11],"brand content","influence","2026-10-15T15:16:25+0000","2026-10-15T15:39:59+0000",[15],"altos-x-dia-de-los-muertos",[],"fr-fr",[],{"titrePage":20,"extrait":26,"thumbnail":30,"categorie":40,"slices":48,"TitreMeta":101,"DescriptionMeta":102},[21],{"type":22,"text":23,"spans":24,"direction":25},"paragraph","Altos x Día de los Muertos",[],"ltr",[27],{"type":22,"text":28,"spans":29,"direction":25},"Une campagne social media et influence pour Altos Tequila autour du Día de los Muertos, générant plus de 3 millions d’impressions.",[],{"dimensions":31,"alt":6,"copyright":6,"url":34,"id":35,"edit":36},{"width":32,"height":33},2160,3840,"https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002FbnkzN5m3ej5Ym7jy_ALTOS_DDLM_NOCHE_v20251031_16000.jpg?auto=format,compress","bnkzN5m3ej5Ym7jy",{"x":37,"y":37,"zoom":38,"background":39},0,1,"transparent",{"id":41,"type":42,"tags":43,"lang":17,"slug":11,"first_publication_date":44,"last_publication_date":44,"uid":11,"link_type":45,"key":46,"isBroken":47},"ZBt5MRAAACIAhLzI","categorie",[],"2023-03-22T21:55:01+0000","Document","8079662f-dff1-464a-90be-2bc27e47e29c",false,[49,78],{"variation":50,"version":51,"items":52,"primary":53,"id":76,"slice_type":77,"slice_label":6},"default","sktwi1xtmkfgx8626",[],{"contenu":54},[55,58,65,71],{"type":22,"text":56,"spans":57,"direction":25},"Comment faire du Día de los Muertos un véritable temps fort de marque ? En créant une expérience qui se vit autant sur les réseaux que dans l’assiette et dans le verre.\n",[],{"type":22,"text":59,"spans":60,"direction":25},"Pour Altos Tequila, nous avons imaginé Dia & Noche, une campagne social media et influence célébrant la richesse de la culture mexicaine. Pour donner vie à cet univers, nous avons collaboré avec un bartender et des chefs affinitaires de la culture mexicaine, à travers deux vidéos mêlant cocktails, gastronomie et traditions.\n",[61],{"start":62,"end":63,"type":64},39,50,"strong",{"type":22,"text":66,"spans":67,"direction":25},"Le dispositif a également été amplifié avec le média LGU, qui a réalisé un reel dédié ainsi qu’une carte interactive recensant les établissements où déguster les cocktails Altos.\n",[68],{"start":69,"end":70,"type":64},53,56,{"type":22,"text":72,"spans":73,"direction":25},"Résultat : plus de 4 millions d’impressions et 2,1 millions de personnes touchées",[74],{"start":37,"end":75,"type":64},81,"contenu_simple$5469b481-5060-4c8f-9b7c-006248d85e5e","contenu_simple",{"variation":50,"version":79,"items":80,"primary":81,"id":99,"slice_type":100,"slice_label":6},"initial",[],{"videos":82},[83,92],{"video":84},{"link_type":85,"key":86,"kind":87,"id":88,"url":89,"name":90,"size":91},"Media","1fbd8982-4372-469e-9e67-354ee1bc153f","file","jfxOy8z87JGbI4db","https:\u002F\u002Fhalloween-agency.cdn.prismic.io\u002Fhalloween-agency\u002FjfxOy8z87JGbI4db_ALTOS_Vide%CC%81o_SITE_1.mp4","ALTOS_Vidéo_SITE_1.mp4","67526310",{"video":93},{"link_type":85,"key":94,"kind":87,"id":95,"url":96,"name":97,"size":98},"4d35963f-597b-4dbb-97f0-1310e2e87d3c","AKcaGMLGzs7cH5qN","https:\u002F\u002Fhalloween-agency.cdn.prismic.io\u002Fhalloween-agency\u002FAKcaGMLGzs7cH5qN_ALTOS_Vide%CC%81o_SITE_1-2-.mp4","ALTOS_Vidéo_SITE_1 (2).mp4","70859289","video_portrait$0ee12bd8-b929-45a0-8282-6da4f6b75cf6","video_portrait","Altos Tequila : campagne d’influence Día de los Muertos - Halloween Agency","Découvrez la campagne social media et influence d’Altos Tequila pour le Día de los Muertos : chefs, cocktails et plus de 3 millions d’impressions.",1792500276981]